A Better Website In 5 Days

These are all changes you or your developer should be able to easily make to improve your site.

Day 1: Simplify. Cut website copy (the text on your site) down to the bare essentials. Say what you need to quickly and directly. Your website shouldn’t have five paragraphs on every page. Your website should be used to present your unique customer benefit very directly. If you have loads to say, you should consider a blog.

Day 2: Personalize. Now that you’ve cut down your website copy, go through and personalize everything to your customer. Use ‘we’ and ‘you’ instead of ‘Our Company, Inc.’ or ‘your company.’ Make a connection with site visitors so they can see themselves enjoying your product or service. Your website copy should focus on benefits and not features, be conversational and be as personal as possible.

Day 3: Clean and polish. Make sure you use fonts, colors and images consistently throughout your site. You’ll be amazed at how much more professional your site can be after a quick clean and buff. Resist the urge to use all caps, bold, italic, underline and different colors throughout the site. Your attempt to emphasize items will turn your site into a mess with no clear message.

Day 4: Add an email sign-up. This is like a potential customer/client stopping by your office and giving you a business card. You definitely want your door open so they can come in and say hello.

Day 5: Integrate Google Analytics. You or your developer should be able to do this in minutes. All you need is a Google account. Having analytics will give you crucial insight about how many site visitors you’re getting, where they’re coming from, where they’re going on your site and where they’re leaving your site. Having this information will allow you to adjust your site to increase conversions (whether that’s a sale, call, email, information capture, etc.).

Take these five steps this week and I guarantee your site will be better by Friday. Or, give us a shout, and we’ll do them for you.

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