Comments on: Gladiator… uhh Spartacus | Innovating Out of A Crowd http://harvestcreative.com/blog/2010/03/gladiator-uhh-spartacus-innovating-out-of-a-crowd/ Brand Development | Web Design | POP Design Wed, 16 May 2012 16:26:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Business Philosophy | Business Planning http://harvestcreative.com/blog/2010/03/gladiator-uhh-spartacus-innovating-out-of-a-crowd/comment-page-1/#comment-188 Business Philosophy | Business Planning Thu, 08 Apr 2010 04:23:06 +0000 http://harvestcreative.com/blog/?p=210#comment-188 [...] service), Apple (product design), Starbucks (consistent product quality) and Google/GE (innovation) for inspiration. These companies have found something other than price to use as a foundation for building great [...] [...] service), Apple (product design), Starbucks (consistent product quality) and Google/GE (innovation) for inspiration. These companies have found something other than price to use as a foundation for building great [...]

]]> By: Andrew http://harvestcreative.com/blog/2010/03/gladiator-uhh-spartacus-innovating-out-of-a-crowd/comment-page-1/#comment-159 Andrew Wed, 17 Mar 2010 19:49:50 +0000 http://harvestcreative.com/blog/?p=210#comment-159 Great comment! You're dead on about 300 and the similar "artistic direction." Thanks for contributing. Great comment! You’re dead on about 300 and the similar “artistic direction.”

Thanks for contributing.

]]> By: Tino Acchiardo http://harvestcreative.com/blog/2010/03/gladiator-uhh-spartacus-innovating-out-of-a-crowd/comment-page-1/#comment-158 Tino Acchiardo Wed, 17 Mar 2010 18:11:23 +0000 http://harvestcreative.com/blog/?p=210#comment-158 Everything old is new again. But how do you make it reach an audience in a new and refreshing way? I say, by appreciating what went before (equity in a brand) and turning those conventions on their head or simply redefining/retooling/reimagining the brand for an audience whose drink of choice is red bull over gatorade. I too am a fan of Showtime's Spartacus. It borrows heavily from the aforementioned flicks, but Kubrick's Spartacus borrowed from the De'Mille epics and created a world for a sixties generation of filmgoers. The success of 300 is all over the current Spartacus. The stylized fight scenes that stop to literally swathe the canvas with blood are not grounded in reality but in a more base emotion that appeals to the current climate of spectator sport we see in just about every "reality" television show on the air. So revving up a brand is not something new; King Solomons Mines begat Indiana Jones and Buck Rogers begat the Star Wars phenomenon; but recognizing that you never throw out the brand with the bath water. Everything old is new again. But how do you make it reach an audience in a new and refreshing way? I say, by appreciating what went before (equity in a brand) and turning those conventions on their head or simply redefining/retooling/reimagining the brand for an audience whose drink of choice is red bull over gatorade.
I too am a fan of Showtime’s Spartacus. It borrows heavily from the aforementioned flicks, but Kubrick’s Spartacus borrowed from the De’Mille epics and created a world for a sixties generation of filmgoers. The success of 300 is all over the current Spartacus. The stylized fight scenes that stop to literally swathe the canvas with blood are not grounded in reality but in a more base emotion that appeals to the current climate of spectator sport we see in just about every “reality” television show on the air.
So revving up a brand is not something new; King Solomons Mines begat Indiana Jones and Buck Rogers begat the Star Wars phenomenon; but recognizing that you never throw out the brand with the bath water.

]]> By: Andrew http://harvestcreative.com/blog/2010/03/gladiator-uhh-spartacus-innovating-out-of-a-crowd/comment-page-1/#comment-139 Andrew Sun, 07 Mar 2010 03:37:56 +0000 http://harvestcreative.com/blog/?p=210#comment-139 Very true. I need to go back and watch the old Kirk Douglas flick. Actually, this just further reinforces my point. The Gladiator/Spartacus story is very old, but Starz found an opportunity to utilize it in a new way. Very true. I need to go back and watch the old Kirk Douglas flick.

Actually, this just further reinforces my point. The Gladiator/Spartacus story is very old, but Starz found an opportunity to utilize it in a new way.

]]> By: Blue http://harvestcreative.com/blog/2010/03/gladiator-uhh-spartacus-innovating-out-of-a-crowd/comment-page-1/#comment-138 Blue Sun, 07 Mar 2010 03:30:39 +0000 http://harvestcreative.com/blog/?p=210#comment-138 Spartacus isn't a ripoff of Gladiator. Gladiator was a ripoff of Spartacus. Gladiator was influenced by the real story of Spartacus and the classic Kirk Douglas film. Spartacus isn’t a ripoff of Gladiator. Gladiator was a ripoff of Spartacus. Gladiator was influenced by the real story of Spartacus and the classic Kirk Douglas film.

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