We work with a few Fortune 500 companies. Obviously, we’re not the agency of record for any of these large companies. But, we are an extremely valuable resource because of our ability to deliver high quality advertising and design solutions at a fraction of the time and cost of our large agency counterparts.
We understand our role and play it well. We don’t bid on PR projects or pitch media buys. Trying to offer those services would just water down our value. We’re an advertising and design firm. We’re not a PR firm or media buyer. In fact, a few years ago we tested out offering PR services. It was a royal mess. We lost a client because they were unhappy with this new PR side of our business. But, it taught us a valuable lesson about maintaining an ironclad focus on what we do well. We’re not engineered to pump out press releases and push stories to reporters. We’re structured to produce creative advertising and design solutions. So, even though our venture into PR was a miserable failure, we’re thankful for the experience. We learned to focus on the services where we can offer unique value to clients. There are few companies that can match our ability to build a brand and then integrate/activate that brand through web development, ad campaigns, social media and retail design. We now recognize and push the unique combination of talents among our small staff.
Figure out what it is that you do better than anyone else. And then focus all of your attention on those areas. Don’t try to be everything to everyone. Trying to do everything will lead to a mediocre product that costs you business. We hope you’ll learn from our mistake. Save yourself the time and stress that come with trying to replace a lost client.
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