When was the last time you paid any attention to a sewer covering?
Other than when oneâ€™s missing, and the city doesnâ€™t bother to put cones around the now-gaping hole in the road, I donâ€™t really pay them much attention. But recently I heard an anecdoteâ€”which I tried to verify but couldnâ€™tâ€”that all of the sewer coverings in Memphis are unique; no two covers are exactly alike.
This roused my curiosity. I found myself paying more attention to the sewer coverings that I walked past. I noticed different details, different grooves and different typefaces. It was shocking to see that something so commonplace actually has more depth to it than I was aware.
Have you ever thought about businesses that way?
Just within our city, there are thousands upon thousands of businesses. Some sell food; some sell car parts; others sell books. Look through Yellow Pages or Google â€œMemphis businesses.â€ How many of them look the same? How close do you have to look before you notice any differentiation or depth?
Maybe thatâ€™s Step One in advertising: make people see how youâ€™re different. Make your business stand out so that at the very least people have to stop and notice you.
Because if everyoneâ€™s just walking along the street ignoring your storefront, then whatâ€™s the difference between your business and the sewer coverings?
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