Brand Development

Sitting before you is a glistening gourmet hotdog covered in tomatoes, onions, and homemade pickle relish with a frothy root beer float. Next to all that is a plate of southern cuisine’s finest fried chicken with green beans, macaroni and cheese, and a slice of flakey apple pie.
Which entrée would you pick?
Maybe it depends on [...]

This post may sound a lot like a plug, but considering we’re an advertising and design firm, I’m not sure there’s any shame in that—in fact, it should almost be expected. But as this project is coming to a close (at least the initial stages), I realized there was just too much insight here to [...]

To understand what branding is you need to first understand what branding is not.

Branding is not just a logo
Branding is not just cute business cards
Branding is not just having an expensive website
Branding is not just an award winning ad campaign
Branding is not just a fancy retail presence

Branding is the execution of a communication strategy that [...]

When we start a brand development project, we’re always excited about creating something remarkable. We like the idea of developing an identity system that is memorable for its unique aesthetic. The process of working with a client to express their vision is fun. But, the reality is that we’re just laying a foundation. Brands are [...]