From the category archives:

Brand Development

What’s the best print ad you’ve ever seen?
What’s the best tv spot you’ve ever seen?
What’s the best website you’ve ever visited?
What’s the best logo you’ve ever seen?
What’s the most memorable positioning statement (tag line)?
The answers are different for everyone. However, I’m willing to bet that everyone’s answers share one thing in common….awesome! You don’t remember [...]

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When we start a brand development project, we’re always excited about creating something remarkable. We like the idea of developing an identity system that is memorable for its unique aesthetic. The process of working with a client to express their vision is fun. But, the reality is that we’re just laying a foundation. Brands are [...]

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Would You Buy A Buick?

March 15, 2010

This is a question Daniel and I were asking ourselves the other day. The conversation started while we were driving back from lunch. We both turned to see the sleek little ride that pulled up beside us at a stoplight. The light turned green and we were both shocked to see that the fancy little [...]

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Your Business’ Brand Identity…That’s My Logo Right?

December 15, 2009

Your brand identity should be at the heart of everything you do in your business. If you don’t have a brand strategy (the definition of what you are, how you want customers to perceive your business, and how you’re going to achieve this perception) you need to take the time to sit down and get [...]

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