From the category archives:

Brand Development

Leader or Follower?

by Andrew Email Icon Digg Icon Facebook Icon Twitter Icon

When you started your company, did you model it after one of your competitors? When you launched your most recent ad campaign, did you read your competitors’ ads to see what features and benefits to stress? When you built your website, did you tell your developer to make it look like competitor A, B or [...]

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Communication Strategy – The Heart Of A Brand

by Andrew Email Icon Digg Icon Facebook Icon Twitter Icon

Many people talk about how fantastic their brand is when in actuality they’re talking about their logo. There is an enormous amount of confusion between a brand and logo. People think they have a strong brand, but they often just have a pretty logo. I say this over and over again on our blog, but [...]

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See It To Believe It

May 9, 2011

This post may sound a lot like a plug, but considering we’re an advertising and design firm, I’m not sure there’s any shame in that—in fact, it should almost be expected. But as this project is coming to a close (at least the initial stages), I realized there was just too much insight here to [...]

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Loyal To The End… And Even Before It Begins

March 29, 2011

What kind of value do you put on customer loyalty?
BioWare, a highly acclaimed video game software developer, might put a starting price tag of about $40,000,000 (that’s forty million, if you don’t care to count the zeroes). I say “starting price tag,” because that number is an estimation based only on one game. Oh yeah, [...]

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What Is Branding?

March 2, 2011

To understand what branding is you need to first understand what branding is not.

Branding is not just a logo
Branding is not just cute business cards
Branding is not just having an expensive website
Branding is not just an award winning ad campaign
Branding is not just a fancy retail presence

Branding is the execution of a communication strategy that [...]

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People Remember Awesome

August 17, 2010

What’s the best print ad you’ve ever seen?
What’s the best tv spot you’ve ever seen?
What’s the best website you’ve ever visited?
What’s the best logo you’ve ever seen?
What’s the most memorable positioning statement (tag line)?
The answers are different for everyone. However, I’m willing to bet that everyone’s answers share one thing in common….awesome! You don’t remember [...]

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How Brands Happen

March 31, 2010

When we start a brand development project, we’re always excited about creating something remarkable. We like the idea of developing an identity system that is memorable for its unique aesthetic. The process of working with a client to express their vision is fun. But, the reality is that we’re just laying a foundation. Brands are [...]

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Would You Buy A Buick?

March 15, 2010

This is a question Daniel and I were asking ourselves the other day. The conversation started while we were driving back from lunch. We both turned to see the sleek little ride that pulled up beside us at a stoplight. The light turned green and we were both shocked to see that the fancy little [...]

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Your Business’ Brand Identity…That’s My Logo Right?

December 15, 2009

Your brand identity should be at the heart of everything you do in your business. If you don’t have a brand strategy (the definition of what you are, how you want customers to perceive your business, and how you’re going to achieve this perception) you need to take the time to sit down and get [...]

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