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	<title>HARVEST CREATIVE &#187; Brand Development</title>
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	<description>Brand Development &#124; Web Design &#124; POP Design</description>
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		<title>Leader or Follower?</title>
		<link>http://harvestcreative.com/blog/2011/09/leader-or-follower/</link>
		<comments>http://harvestcreative.com/blog/2011/09/leader-or-follower/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 13:40:24 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=565</guid>
		<description><![CDATA[When you started your company, did you model it after one of your competitors? When you launched your most recent ad campaign, did you read your competitors&#8217; ads to see what features and benefits to stress? When you built your website, did you tell your developer to make it look like competitor A, B or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Post May Be The Greatest Thing Ever</title>
		<link>http://harvestcreative.com/blog/2011/07/this-post-may-be-the-greatest-thing-ever/</link>
		<comments>http://harvestcreative.com/blog/2011/07/this-post-may-be-the-greatest-thing-ever/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 16:09:42 +0000</pubDate>
		<dc:creator>Hunter</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=534</guid>
		<description><![CDATA[Zora Neal Hurston begins her book Their Eyes Were Watching God by saying, &#8220;Ships at a distance have every man&#8217;s wish on board.&#8221; Ms. Hurston, of course, is referring to &#8220;hype.&#8221;
Hype is the title to this post. Hype is why you clicked this link hoping or maybe even skeptical that you’d find something great. Hype [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Let&#8217;s Be Frank</title>
		<link>http://harvestcreative.com/blog/2011/06/lets-be-frank/</link>
		<comments>http://harvestcreative.com/blog/2011/06/lets-be-frank/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 14:10:51 +0000</pubDate>
		<dc:creator>Hunter</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=524</guid>
		<description><![CDATA[Sitting before you is a glistening gourmet hotdog covered in tomatoes, onions, and homemade pickle relish with a frothy root beer float. Next to all that is a plate of southern cuisine’s finest fried chicken with green beans, macaroni and cheese, and a slice of flakey apple pie.
Which entrée would you pick?
Maybe it depends on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communication Strategy &#8211; The Heart Of A Brand</title>
		<link>http://harvestcreative.com/blog/2011/05/communication-strategy-the-heart-of-a-brand/</link>
		<comments>http://harvestcreative.com/blog/2011/05/communication-strategy-the-heart-of-a-brand/#comments</comments>
		<pubDate>Thu, 12 May 2011 17:20:45 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=492</guid>
		<description><![CDATA[Many people talk about how fantastic their brand is when in actuality they&#8217;re talking about their logo. There is an enormous amount of confusion between a brand and logo. People think they have a strong brand, but they often just have a pretty logo. I say this over and over again on our blog, but [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>See It To Believe It</title>
		<link>http://harvestcreative.com/blog/2011/05/see-it-to-believe-it/</link>
		<comments>http://harvestcreative.com/blog/2011/05/see-it-to-believe-it/#comments</comments>
		<pubDate>Mon, 09 May 2011 17:53:45 +0000</pubDate>
		<dc:creator>Hunter</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=471</guid>
		<description><![CDATA[This post may sound a lot like a plug, but considering we’re an advertising and design firm, I’m not sure there’s any shame in that—in fact, it should almost be expected. But as this project is coming to a close (at least the initial stages), I realized there was just too much insight here to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Loyal To The End… And Even Before It Begins</title>
		<link>http://harvestcreative.com/blog/2011/03/loyal-to-the-end%e2%80%a6-and-even-before-it-begins/</link>
		<comments>http://harvestcreative.com/blog/2011/03/loyal-to-the-end%e2%80%a6-and-even-before-it-begins/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 00:51:32 +0000</pubDate>
		<dc:creator>Hunter</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=431</guid>
		<description><![CDATA[What kind of value do you put on customer loyalty?
BioWare, a highly acclaimed video game software developer, might put a starting price tag of about $40,000,000 (that’s forty million, if you don’t care to count the zeroes). I say “starting price tag,” because that number is an estimation based only on one game. Oh yeah, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Is Branding?</title>
		<link>http://harvestcreative.com/blog/2011/03/what-is-branding/</link>
		<comments>http://harvestcreative.com/blog/2011/03/what-is-branding/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 20:26:44 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=413</guid>
		<description><![CDATA[To understand what branding is you need to first understand what branding is not.

Branding is not just a logo
Branding is not just cute business cards
Branding is not just having an expensive website
Branding is not just an award winning ad campaign
Branding is not just a fancy retail presence

Branding is the execution of a communication strategy that [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>People Remember Awesome</title>
		<link>http://harvestcreative.com/blog/2010/08/people-remember-awesome/</link>
		<comments>http://harvestcreative.com/blog/2010/08/people-remember-awesome/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 20:06:35 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=297</guid>
		<description><![CDATA[What&#8217;s the best print ad you&#8217;ve ever seen?
What&#8217;s the best tv spot you&#8217;ve ever seen?
What&#8217;s the best website you&#8217;ve ever visited?
What&#8217;s the best logo you&#8217;ve ever seen?
What&#8217;s the most memorable positioning statement (tag line)?
The answers are different for everyone. However, I&#8217;m willing to bet that everyone&#8217;s answers share one thing in common&#8230;.awesome! You don&#8217;t remember [...]]]></description>
		<wfw:commentRss>http://harvestcreative.com/blog/2010/08/people-remember-awesome/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How Brands Happen</title>
		<link>http://harvestcreative.com/blog/2010/03/how-brands-happen/</link>
		<comments>http://harvestcreative.com/blog/2010/03/how-brands-happen/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 16:43:34 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=228</guid>
		<description><![CDATA[When we start a brand development project, we’re always excited about creating something remarkable. We like the idea of developing an identity system that is memorable for its unique aesthetic. The process of working with a client to express their vision is fun. But, the reality is that we’re just laying a foundation. Brands are [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Would You Buy A Buick?</title>
		<link>http://harvestcreative.com/blog/2010/03/would-you-buy-a-buick/</link>
		<comments>http://harvestcreative.com/blog/2010/03/would-you-buy-a-buick/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 01:46:52 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Brand Development]]></category>

		<guid isPermaLink="false">http://harvestcreative.com/blog/?p=219</guid>
		<description><![CDATA[This is a question Daniel and I were asking ourselves the other day. The conversation started while we were driving back from lunch. We both turned to see the sleek little ride that pulled up beside us at a stoplight. The light turned green and we were both shocked to see that the fancy little [...]]]></description>
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		<slash:comments>8</slash:comments>
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