From the category archives:

Marketing

Is Traditional Advertising Dead?

by Andrew Email Icon Digg Icon Facebook Icon Twitter Icon

I’m sure you’ve heard that traditional advertising is dead. Why waste your money on print, TV, billboards or direct mail? All that matters now is the Internet and inbound marketing. All you have to do is build a website, toss in some keywords, launch an Adwords campaign and the next thing you know, the phone [...]

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683-7000 | Do You Know Whose Number This Is?

by Andrew Email Icon Digg Icon Facebook Icon Twitter Icon

I’ll bet our Memphis readers know. In fact, first one to respond with the correct name gets a $5 Starbucks gift card. What the hell….it’s Friday. Leave your answer in the comments and I’ll get in touch with the winner for where to send the card.
Love him or hate him, the guy has done a [...]

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Push/Pull Marketing Strategy & A Great Workout

March 9, 2010

There is a lot of press around inbound/pull marketing right now, and it’s well-deserved. Blogs, social media, and other inbound techniques are extremely effective when done well. They also don’t require a significant investment (except for time…and it takes a serious time commitment to do inbound well). Even considering the time commitment, inbound/pull marketing should [...]

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Community Banks. Open Your Eyes!

January 22, 2010

This is the best customer acquisition opportunity you’ll see for the next twenty years. Small businesses are struggling for financing and many of them are solid businesses with quality leadership. This is a time to pick up new business that will be loyal to you. This is a time to pick up new business on [...]

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Be Visible or Be Gone

January 2, 2010

In business you’re either growing or dying. The surest way to begin dying is to drift away from consumer visibility. How on earth do you expect your business to flourish if you’re hiding in your office just hoping someone decides to walk in the door?
This is a subject that has been absolutely driving me nuts [...]

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How To…Get the Most Out of Your Agency

December 26, 2009

Companies of all sizes depend on outside agency resources. If you work for a larger organization, you probably juggle multiple projects with multiple agencies simultaneously. You are paying these firms, like Harvest, for their time and expertise. Knowing how to maximize these relationships is crucial to saving time, money and headaches.
Obviously, all agencies (web design [...]

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