Marketing

In Part I, I discussed advertising necessary goods—products that are considered standard to living—and luxury goods—products that may serve a basic purpose but come at a premium price. But now I want to extend the question to a broader sense.
If consumers are already purchasing a product, then is advertising for that product necessary? Is advertising [...]

I met with a potential client about a year ago to make a presentation for a fairly large project. Prior to the meeting, he expressed the desire to get creative with his marketing strategy and explore new ideas. He had been running the company for over ten years, was barely keeping it afloat and he [...]

A successful campaign depends on having something to market. More specifically, your product or service needs to be remarkable. There have been many occasions where beautifully crafted advertising/marketing campaigns have been derailed because the product is unremarkable or flawed. We’ve often tried to bring this up with clients, or prospective clients, where we have detected [...]

I’m sure you’ve heard that traditional advertising is dead. Why waste your money on print, TV, billboards or direct mail? All that matters now is the Internet and inbound marketing. All you have to do is build a website, toss in some keywords, launch an Adwords campaign and the next thing you know, the phone [...]