From the category archives:

Social Media

When was the last time you read an actual press release? Probably been a while unless you’re working at a PR firm. It’s really no wonder with the rise of social media. A press release is pretty archaic when you think:

A press release can’t be done in 140 characters.
No one will read a four paragraph [...]

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I know you’re going to call me absolutely nuts. Twitter is booming. How can the fastest growing “thing” on the Internet be destined for failure? I say “thing” because Twitter isn’t really a business. You have to make money to be a business. You’re also thinking…why do you have a Twitter account if Twitter is [...]

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