Is Traditional Advertising Dead?

April 26, 2010

I’m sure you’ve heard that traditional advertising is dead. Why waste your money on print, TV, billboards or direct mail? All that matters now is the Internet and inbound marketing. All you have to do is build a website, toss in some keywords, launch an Adwords campaign and the next thing you know, the phone [...]

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SEO Tips and Resources

April 20, 2010

We work on a variety of web development projects. Every project is different and has its own unique challenges. However, one item has become a constant: optimization. Every project we take on from blog development to e-Commerce website needs a proper optimization strategy. It’s our job to build the foundation and ensure that you have [...]

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683-7000 | Do You Know Whose Number This Is?

April 9, 2010

I’ll bet our Memphis readers know. In fact, first one to respond with the correct name gets a $5 Starbucks gift card. What the hell….it’s Friday. Leave your answer in the comments and I’ll get in touch with the winner for where to send the card.
Love him or hate him, the guy has done a [...]

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I’m Really Cheap

April 7, 2010

If your products are perpetually being discounted, nobody in their right mind will pay full price. I’ve seen the same poor pricing strategy in just about every industry from software to apparel. If you pattern your customer to sale after sale, they will always wait for a sale to buy. And eventually, you’ll sale yourself [...]

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How Brands Happen

March 31, 2010

When we start a brand development project, we’re always excited about creating something remarkable. We like the idea of developing an identity system that is memorable for its unique aesthetic. The process of working with a client to express their vision is fun. But, the reality is that we’re just laying a foundation. Brands are [...]

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Does Your Website Suck? Part 1

March 25, 2010

This is part one of a two part series looking at unfortunate mishaps commonly seen on websites. Here are a few things that will guarantee that your site sucks. Avoid these and you’re headed in the right direction.
1. Cheesy Stock Photography
Please stop with the ridiculous stock photography. Business websites and blogs are notorious for the [...]

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Would You Buy A Buick?

March 15, 2010

This is a question Daniel and I were asking ourselves the other day. The conversation started while we were driving back from lunch. We both turned to see the sleek little ride that pulled up beside us at a stoplight. The light turned green and we were both shocked to see that the fancy little [...]

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Push/Pull Marketing Strategy & A Great Workout

March 9, 2010

There is a lot of press around inbound/pull marketing right now, and it’s well-deserved. Blogs, social media, and other inbound techniques are extremely effective when done well. They also don’t require a significant investment (except for time…and it takes a serious time commitment to do inbound well). Even considering the time commitment, inbound/pull marketing should [...]

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Gladiator… uhh Spartacus | Innovating Out of A Crowd

March 6, 2010

This new Starz series is proof that good old fashion blood and sex still sell. I know they’ve sucked me in with the gladiator action. You can’t go wrong with violent arena battles.
The best part, it’s not even an original idea. The story is a blatant ripoff of the movie Gladiator. Who cares? So what [...]

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Retail Design For A Running Store

March 5, 2010

This is a project we just finished with Breakaway Running. We handled all of the graphic design, fixture design/purchasing, wall fixture construction and interior design. We maximized the space with efficient wall use and creative fixturing and managed to extend the space with a full wall graphic on the back wall. Galvanized plumbing pipe is [...]

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