Are You Compatible With Social Media?

June 10, 2011

Yesterday I helped put on a marketing workshop for AAF Memphis. We discussed several topics throughout the day, but one topic continued to surface. “Is social media right for my business?”
Social media can be an incredibly powerful tool for a business, but the answer is not always yes. There are some folks/businesses that just aren’t [...]

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What Are You Consuming? June

June 2, 2011

What are you consuming?
It’s the first week of June 2011, and we want to know what you’re reading, watching, playing or posting. If you just saw a movie, tell us what you liked about it, what they could have done better, why that director should win an award. Or if you read a good book, [...]

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Floods, Spiders And Deadlines… Oh My!

May 27, 2011

If you live in the Mid-South region or have been following national news lately, then you’re probably aware that the Mississippi River has been flooding—a lot.
I don’t live near the Mississippi River, but I do drive by the Wolf River, a smaller and more easily flooded river in the area; work downtown; and have friends [...]

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Communication Strategy – The Heart Of A Brand

May 12, 2011

Many people talk about how fantastic their brand is when in actuality they’re talking about their logo. There is an enormous amount of confusion between a brand and logo. People think they have a strong brand, but they often just have a pretty logo. I say this over and over again on our blog, but [...]

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See It To Believe It

May 9, 2011

This post may sound a lot like a plug, but considering we’re an advertising and design firm, I’m not sure there’s any shame in that—in fact, it should almost be expected. But as this project is coming to a close (at least the initial stages), I realized there was just too much insight here to [...]

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What Are You Consuming?

May 2, 2011

No, I’m not talking about food; I’m talking about media. Whether you’re reading, watching, playing or posting, tell us about it.
At the first week of each month, we’ll post the same question. If you just saw a movie, tell us what you liked about it, what they could have done better, why that director should [...]

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Necessity Or Luxury Part II

April 29, 2011

In Part I, I discussed advertising necessary goods—products that are considered standard to living—and luxury goods—products that may serve a basic purpose but come at a premium price. But now I want to extend the question to a broader sense.
If consumers are already purchasing a product, then is advertising for that product necessary? Is advertising [...]

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Value of Time

April 27, 2011

We often have prospective clients ask us how we calculate our pricing. That question is often followed by another question asking why we aren’t flexible. The answer we provide is incredibly simple. Our time is the most valuable thing we have to offer our clients, and there is a limited amount of time to go [...]

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Necessity Or Luxury Part I

April 19, 2011

There’s one question that seems to come up a lot in advertising, and it’s quite simple: Does advertising trick us into buying junk we don’t need or wouldn’t buy otherwise?
I’ve thought about this question quite a bit. The fundamental question here is whether or not the stuff we are advertised to buy is stuff that [...]

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If It’s Broke… Fix It.

April 15, 2011

I met with a potential client about a year ago to make a presentation for a fairly large project. Prior to the meeting, he expressed the desire to get creative with his marketing strategy and explore new ideas. He had been running the company for over ten years, was barely keeping it afloat and he [...]

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