If It’s Broke… Fix It.

April 15, 2011

I met with a potential client about a year ago to make a presentation for a fairly large project. Prior to the meeting, he expressed the desire to get creative with his marketing strategy and explore new ideas. He had been running the company for over ten years, was barely keeping it afloat and he [...]

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A Difference You Should See

April 13, 2011

When was the last time you paid any attention to a sewer covering?
Other than when one’s missing, and the city doesn’t bother to put cones around the now-gaping hole in the road, I don’t really pay them much attention. But recently I heard an anecdote—which I tried to verify but couldn’t—that all of the sewer [...]

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Sharp People Beat Smart People

April 1, 2011

A diploma from a prestigious college can definitely open some doors. There is also no doubt that a person who has performed well in an elite graduate program has been schooled very well.
Unfortunately, these people coming straight out of college do not have a business education. In the business world, you don’t get an education [...]

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Loyal To The End… And Even Before It Begins

March 29, 2011

What kind of value do you put on customer loyalty?
BioWare, a highly acclaimed video game software developer, might put a starting price tag of about $40,000,000 (that’s forty million, if you don’t care to count the zeroes). I say “starting price tag,” because that number is an estimation based only on one game. Oh yeah, [...]

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What Is Branding?

March 2, 2011

To understand what branding is you need to first understand what branding is not.

Branding is not just a logo
Branding is not just cute business cards
Branding is not just having an expensive website
Branding is not just an award winning ad campaign
Branding is not just a fancy retail presence

Branding is the execution of a communication strategy that [...]

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Award Winning Design

February 22, 2011

Saturday night was a wonderful surprise. We ended up taking home 14 gold ADDYs, 8 silver ADDYs, Best of Outdoor, Outstanding Art Direction, The People’s Choice Award and Best of Show. To be honest, it was a far better showing than we ever expected. Work for several clients was honored, but our work for Andrew [...]

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Need Before Business

February 7, 2011

We see new product ideas, service ideas and business ideas on a weekly basis. Some good ones, some bad ones and some crazy ones, but there’s one simple guideline successful product, service and business development follows:
Develop to fill a need.
Way too often we see people launch a business because it’s what they love. Unfortunately, [...]

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Two New Farm Hands At Harvest

January 31, 2011

We’re excited to announce that we have two new folks joining the team. They’re coming at a perfect time to help us maintain a quality product as our client list continues to grow. So, let us introduce these two jolly fellows without any further ado.
Designer Extraordinaire and Overall Server of Awesomeness:
Anthoney “Holy Ears” Carter

For a [...]

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Making Electric Cars Viable

January 24, 2011

This post is pretty much completely out of the blue. Not sure why, but an idea popped in my head about how we could make electric cars a feasible option. Let me preface this post by saying that I have absolutely no expertise with cars of any type. I’d actually argue that I know as [...]

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“Everybody has a plan until they get punched in the face.” — Mike Tyson

December 27, 2010

I love this quote. You can apply it to just about anything you do in life. This is especially true for running a business or launching a new product. Everyone believes they have an impenetrable business plan…until they get punched in the face.
I’ll bet you’ve been guilty of thinking you had a flawless plan, before [...]

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