Andrew Michael Italian Kitchen is a crossroads: it’s the intersection of fresh and traditional and the fusion of Italian and Southern. Delicious, succulent and savory are the just the beginning for describing the award-winning cuisine that AMIK serves almost daily, and when they needed a brand as impressive as their menu, they called Harvest.

The Challenge

The Work

Develop a brand voice that communicates traditional Italian and Southern roots Build a full brand campaign with logo, collateral and environmental design that displays a strong family history with a love for new perspective Break into a critical high cuisine industry in a comfort-food Southern market

The Result

Harvest developed a voice and design for AMIK that is classy and distinct but still friendly. Recognition not only of the AMIK brand but also of its sponsored events has helped establish the restaurant in its Southern community. AMIK continues to draw high praises, win awards and keep its dining rooms full.