Clean, simple, bold cans for a #Memphis staple.
Since 2013, Memphis Made has been brewing with the mindset that “fresher is better.” That mantra has led to a lot of awesome Memphis Made beers, and they always have new and creative brews on offer. Over the years, demand grew, and they continued to widen their availability. When the time came to expand distribution, they knew that a cohesive brand for the brewery, with Memphis front and center, was the way forward.
Obviously, #fresh and beer are two things we at Harvest can get behind. So we jumped at the opportunity to partner with Memphis Made.
Developed a cohesive look for the full line of Memphis Made beers Clean, simple, and bold design Made to stand out in the grocery aisle (and rep the 901)
As we partnered with Memphis Made to redesign their cans, we knew that scalability was key. They wanted a clear but impactful design that unified their diverse offering of beers. We wanted to empower their growth beyond this initial project, providing a template for beers to come. Together, that gave way to this clean, bold lineup of cans that has lasting potential, no matter what they brew up (including their newly launched hard seltzer).
We delivered a set of design standards that work within their Memphis Made brand and manifest in bold, eye catching cans that let the beer speak for itself. The rainbow of cans puts Memphis front and center and makes the sky the limit for new, fresh offerings to come.