The first Wendy’s opened in 1969, and since then, the company has striven to maintain a focus on fresh ingredients prepared per order. When Wendy’s decided to release the new Bacon Portabella Melt sandwich, they needed an agency to develop a strong style guide. They needed Harvest.

The Challenge

The Work

Create a style guide for the new Bacon Portabella Melt—including logo, collateral, signage, photography and more—so that other agencies could produce consistent and effective marketing Adhere to extensive brand guidelines to maintain the established Wendy’s brand Get people excited about a new delicious burger

The Result

The Bacon Portabella Melt campaign was one of the highest performing burger campaigns Wendy’s has had in a decade. Harvest produced a comprehensive style guide that Wendy’s used as the foundation for the campaign. Several signage pieces that Harvest designed were utilized across the nation at all Wendy’s locations.